Nordhaus
Nordhaus was launching paid social for the first time with a new product line. They had a product people wanted and no idea whether paid media could work at profitable ROAS. They needed a launch framework that could prove itself inside 60 days or they would redirect the budget.
Client
Nordhaus
Industry
Home & Interiors
Timeline
3 months
Services
Paid Media, Creative
4.6×
First-order ROAS
$310K
Revenue in first 90 days
60 days
To profitable ROAS
Nordhaus was launching paid social for the first time with a new product line. They had a product people wanted and no idea whether paid media could work at profitable ROAS. They needed a launch framework that could prove itself inside 60 days or they would redirect the budget.
Built the campaign from a clean tracking foundation. The first 60 days hit profitable ROAS and the framework is now the template for every new product launch.
“They launched us profitably in 60 days. We'd been told it would take six months minimum.”
Sarah Chen
CMO, Nordhaus
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