Fieldnote
Fieldnote had growth data scattered across five platforms with no unified view of customer acquisition cost or true ROAS. The CFO was signing off on marketing reports she didn't trust. The team was running hard but couldn't explain why revenue wasn't compounding.
Client
Fieldnote
Industry
DTC Lifestyle
Timeline
5 months
Services
Analytics, Paid Media
6.4×
Blended ROAS, up from 3.1×
−38%
CAC reduction in 90 days
$2.1M
Incremental annual revenue
Fieldnote had growth data scattered across five platforms with no unified view of customer acquisition cost or true ROAS. The CFO was signing off on marketing reports she didn't trust. The team was running hard but couldn't explain why revenue wasn't compounding.
Rebuilt the measurement infrastructure from the ground up. First-party data now flows into a single dashboard where every dollar traces back to a revenue event. The CFO approved the new reporting framework without a single edit.
“Our CFO finally trusts the numbers. That's the first time that's been true in four years.”
Marcus Reid
Head of Growth, Fieldnote
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