Halegrove
Halegrove was spending well but reporting badly. Three ad platforms, three sets of numbers, no single view of what was actually driving revenue. Creative had been running the same three hero videos for eight months and fatigue was quietly eating into every campaign.
Client
Halegrove
Industry
DTC Skincare
Timeline
6 months
Services
Paid Media, Creative
8.1×
ROAS, up from 5.2×
−41%
Acquisition cost reduction
212%
Annual revenue increase
Halegrove was spending well but reporting badly. Three ad platforms, three sets of numbers, no single view of what was actually driving revenue. Creative had been running the same three hero videos for eight months and fatigue was quietly eating into every campaign.
By week six the testing loop had found three winning angles the old account never would have surfaced. Six months in, Halegrove was doing more than triple its previous revenue on a leaner cost base.
“Better tracking that turns marketing data into clarity. Overtake rebuilt everything we thought we knew about our own growth.”
Emily Nguyen
Growth Lead, Halegrove
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