Marrow & Co
Marrow & Co had a strong acquisition engine but their subscriber churn was eroding the unit economics of every new customer. Lifetime value wasn't improving — it was declining. The team needed to understand the onboarding journey in the same detail they understood their ad spend.
Client
Marrow & Co
Industry
Subscription Coffee
Timeline
4 months
Services
Retention, Lifecycle Creative
3.1×
Subscriber LTV improvement
28%
Churn reduction in 90 days
$420K
Incremental annual revenue
Marrow & Co had a strong acquisition engine but their subscriber churn was eroding the unit economics of every new customer. Lifetime value wasn't improving — it was declining. The team needed to understand the onboarding journey in the same detail they understood their ad spend.
Restructured the onboarding sequence and lifecycle creative to address the specific drop-off moments. Subscriber LTV improved materially without touching the acquisition budget or reducing new customer flow.
“We finally understand why customers leave. Overtake mapped the journey that we couldn't see ourselves.”
James Harrington
Founder, Marrow & Co
Halegrove
Halegrove was spending well but reporting badly. Three ad platforms, three sets of numbers, no single view of what was actually driving revenue. Creative had been running the same three hero videos for eight months and fatigue was quietly eating into every campaign.
Nordhaus
Nordhaus was launching paid social for the first time with a new product line. They had a product people wanted and no idea whether paid media could work at profitable ROAS. They needed a launch framework that could prove itself inside 60 days or they would redirect the budget.
Fieldnote
Fieldnote had growth data scattered across five platforms with no unified view of customer acquisition cost or true ROAS. The CFO was signing off on marketing reports she didn't trust. The team was running hard but couldn't explain why revenue wasn't compounding.