We
started
UPSHIFT
because
good
work
kept
dying
in
bad
dashboards.
Our founders spent a decade inside agencies that billed for activity and hid behind reach metrics. Growth teams deserved better.
So in 2019 we built the opposite: a small, senior team that ties every decision to revenue, runs creative and media as one loop, and reports numbers a CFO would sign off on. Six years later, that discipline manages over $180M in spend for brands that refuse to plateau.
40+
Brands scaled past $1M/mo
$180M+
Media spend managed
94%
Client retention rate
Outcomes over activity
If it doesn't move revenue, CAC, or payback, we don't count it as work.
Truth in the numbers
We'd rather show an uncomfortable metric than a flattering vanity one.
Senior hands only
The people who win your pitch are the people who run your account. No hand-offs to a junior team once the ink dries.
No juniors hiding behind the pitch deck.
Maren Holst
Co-Founder, Strategy
Former Head of Performance at Ogilvy Berlin. Twelve years building measurement frameworks for companies that thought they knew their numbers.
Kai Reinholt
Co-Founder, Creative
Previously Creative Director at MediaCom. Directed campaigns for brands that had never admitted they were failing. He does not present creative that hasn't been tested against the brief.
Sable Mokoena
Head of Analytics
Statistician turned marketing technologist. Builds the attribution models that make CFOs believe in digital again.
Liam Novak
Head of Growth Strategy
Ten years in performance media across DTC, subscription, and B2B. Designed the testing architecture that runs every client engagement.