The clinic
One townhouse, four floors, an MRI in the basement.
Everything is done in the building except histology. That is not a boast — it is the reason a Baseline takes half a day instead of three appointments across a fortnight.
Address
34 Wimpole Street, London W1G
Building
A Grade II listed townhouse, four consulting floors
Imaging
3T MRI and low-dose CT on the lower ground floor
Laboratory
On-site haematology and biochemistry; histology sent out
Turnaround
Same day for the core panel, six working days for the full 92
Regulated by
CQC, registration 1-4419028 (mock)
Clinicians
Five, all GMC registered on the specialist register
Insurers
Bupa, AXA, Vitality, Cigna — and self-pay at the same price
The pathway
What actually happens, in order.
Before
You send your history and any existing results. A clinician reads them before you arrive, so the first thirty minutes are not spent on data entry.
The visit
Bloods first, at 08:30, fasted. Imaging and physiological testing follow. You are done by early afternoon.
The results
A 50-minute consultation, in person or by video, with the clinician who ordered the tests. Not a portal, not a PDF, not a nurse reading a printout.
Afterwards
A written plan naming what changes, what we watch, and what we deliberately are not doing. A copy to your NHS GP if you want one.
Refusals
The full list, with the reasoning attached.
Intravenous vitamin drips
There is no evidence they do anything for a person with normal bloods, and we would be selling a cannula.
Stem-cell or exosome infusions
Unlicensed for the indications they are marketed for in the UK. We will not administer them at any price.
Full-body scans on demand
An unindicated scan finds something in around one person in three, and most of those findings do the patient harm through the follow-up rather than good.
Testosterone without a deficiency
Two low morning readings and symptoms, or we do not prescribe it.
Ninety-marker panels every quarter
Most markers do not move meaningfully in three months. Testing them anyway generates noise, anxiety and a repeat appointment.
Questions
Answered without a call-back form.
Do I need a referral?
No. You can book any programme directly. If your insurer is paying, they will usually want a GP referral first — we will tell you which of the two applies before you pay anything.
Will you write to my NHS GP?
Yes, with your consent, and we would encourage it. Care that your GP does not know about is care that will contradict itself eventually.
Is the price the whole price?
Yes for everything listed. Extras that are sometimes indicated — a calcium score, bone density in the hormone pathway — are priced separately and are always discussed before they are ordered, never added afterwards.
What if you find something serious?
You will hear it from a clinician, by telephone, the same day it is known — not in a letter. We refer into NHS or private secondary care depending on urgency and on what you want, and we will say plainly which we think is faster for your particular problem.
Can I bring results from elsewhere?
Please do. If a test was done in the last twelve months and the lab is accredited, we will not repeat it just to have it on our own headed paper.